| So What? Future Vision Workshop 28th April 2009 Design Thinking by the consum-author. The victory of innovation over fads. Imagine the fruition of the market. But also the context in which it develops. |
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 Creative Surround [City Landscape]Creative resonance brings widened contexts to the centre of the project, forgetting the traditional subdivisions between the central and peripheral. |
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Native Codes [Taste Landscape] The codes of representation of the sphere of taste work on the imaginary of pleasure and gratification in a way that is always more explicit, pure, real, rejecting the sophistications that move away from the material world, in search of a native authenticity. |
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Primary Marks [Leisure Landscape] The iconography of origins and the primordial traits are the testimony of a decisive return to the deepest roots of aesthetic experience, from taste to sound. |
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Color Slap [Beauty Landscape] With force colour reclaims a materic presence, which becomes a kind of “fourth dimension” and cannot be renounced in any chromatic project. |
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Easy Enlightened [Living Landscape] Design thinking expresses itself in a privileged way in enlightened projects, or rather the choice of a lightness of ideas, of form and of contents, which first of all is expressed for its “smartness”, and for the ability to produce direct and efficient solutions. |
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Micro Tailored [Wealth Landscape] Even the path for the recovery of trust (put into act by the companies of each sector) passes by aesthetics, in particular with the choice of underlining new small steps through concreteness and the human dimension of the “made to measure”, from the communication to the product. |
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Content Framing [Technology Landscape] The content as the protagonist always takes the upper hand in respect to cold and invading technology: this phenomenon is expressed in all sectors, sectors in search for a sense of things that is able to privilege concreteness. |
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Techno Morphic [Mobility Landscape] In parallel we see the rise of a technological animism, of clear oriental origin, in search of friendly new forms and structures, equipped with an environmental sensibility and a heart that is able to guarantee sustainability on all levels. |
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Artistry Substance [Style Landscape] The aesthetic of the “made to perfection” shows itself to be a guarantee for disorientated consumers, who always more appreciate the craft dimension, almost artistic, distant from the rigidity and the flattening of mass production. |
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Slow Performative [Body Landscape] The slow performance is in search of a time that is accomplice to the body, a body that is always less passive and that confirms itself as the protagonist of every experience be it aesthetic or sensorial. |